Sep 16, 2008

Equality on the Card Rack: Hallmark Issues Same-Sex Wedding Cards

The nation's largest greeting card company, Hallmark, has begun marketing cards for the same-sex marriage market. A report in the San Francisco Chronicle notes that Hallmark has offered coming out cards for the past year, and sales must be good as the company is now branching out into the world of relationship recognition.

The gay-themed cards join some other "issue" cards, like wedding cards directed at interracial or interfaith couples, cards directed at couples with fertility problems, and cards congratulating someone on making it through rehab (I'm wondering how big the market is for those last ones, outside of Southern California).

I looked on Hallmark's website, but couldn't find images of any of these cards -- perhaps they're not available yet, or are only sold in limited markets and not through the website? I did find this image at and this one at

Of course, the conservative anti-equality forces are none too happy about this development. Concerned Women for Change, a right-wing organization devoted to "bring[ing] biblical principles into all levels of public policy," is totally freaked out. They urge members to stay away from the Hallmark aisles and also from Hallmark's lauded family movies, to ensure their children aren't harmed by the "homosexual agenda."

This homosexual's agenda: Getting myself to the Hallmark aisle. I'm going to three weddings in the next six weeks, and I certainly can't show up without the appropriate card in hand.

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